Brand Identity βSmart Set Salon + Spa
I previously did a logo design for Smart Set Aesthetics Founder, Sonya. She always had dreams of opening up a one-stop shop for all things beauty. As soon as the opportunity arose, she decided to take her brand into a different direction. While still wanting to keep her original colors, the idea behind her new venture was a more edgy look, while still holding true to the glam vibes her original logo design gave off. We rebranded by playing with a mixture of texture, which coincides with her salon and spa offering different services under one roof. It's the perfect fit for the girl on the go!